Importance of feedback in the recruitment process: How to take care of candidate experience at every stage of hiring process
The recruitment process is not only a tool for finding suitable candidates, but also an opportunity to build a positive employer image and develop relationships with potential employees. One of the key, and often neglected, elements of this process is feedback. In this article, we’ll look at why feedback is important, how to provide it, and what practices to use to build a professional and effective candidate experience.
The importance of feedback and what benefits it brings
Feedback is a message that is intended to give the candidate information about his performance in the recruitment process. Both positive and constructive feedback help candidates understand their strengths and areas for improvement. However, the essence of feedback goes beyond evaluation – it is also a way to enhance the employer’s image.
Feedback is a valued part of any recruitment process, as indicated by reports and surveys showing that as many as 81% of candidates would rather get negative feedback than no feedback at all. Additionally, as many as 65% admit that receiving feedback – whether positive or negative – makes them more likely to apply again to the same employer in the future.
How to give feedback to candidates
Effective feedback should be precise, understandable and based on facts. Here are some steps to help you achieve this goal:
Choosing the right communication channel
The format of feedback should depend on the stage of the recruitment process. At the initial stage, such as CV screening, automation can be an effective solution, especially in large-scale recruitment processes with many candidates. However, for candidates who participated in later stages, it is worth providing more personalized feedback. Even a short response with 2–3 sentences explaining the reason for rejection will be appreciated.
The most commonly used tools for providing feedback are email and phone calls. When choosing verbal feedback, it’s important to prepare substantive content and ensure appropriate conditions for the conversation. During such interactions, candidates may ask additional questions, so be open to responding while also setting clear boundaries.
Timeliness
The faster you provide feedback, the more valuable it will be for the candidate. Research shows that 82% of candidates want to know as soon as possible if they have a chance of progressing in the recruitment process after submitting their CV.
Specific information and examples
Avoid generalizations and value judgments. Refer to facts, such as the candidate’s CV details, experience or skills required for the position. Deliver your feedback in a polite yet specific and factual manner.
Balancing strengths with areas for improvement
Even if a candidate didn’t meet all the requirements, it’s important to highlight their strengths to ensure the feedback is constructive and motivating. Refer to the interviews, tests, or tasks completed by the candidate during the recruitment process. Thank them for their participation and invite them to apply for future opportunities.
Ensure candidate experience in your recruitment process
Feedback is a crucial element of a professional recruitment process. When delivered effectively, feedback not only supports candidates’ development but also enhances the company’s image as an empathetic and reliable employer. Organizations that prioritize providing feedback are more likely to build lasting relationships with candidates and improve the efficiency of future recruitment efforts.
For most candidates, receiving feedback is essential, even if it pertains to the rejection of their application. This helps them avoid feelings of uncertainty and stagnation, enabling them to focus on the next steps in their job search.
Research shows that even a basic form of feedback significantly improves candidates’ perception of the entire recruitment process, regardless of the outcome. Positive candidate experiences translate into a better reputation for the company, which can become a key factor in attracting talented employees in the future.
Sources:
- Pracuj.pl, Feedback w procesach rekrutacyjnych z perspektywy rekruterów
- No Fluff Jobs, Tak mnie rekrutuj Candidate experience w IT, czyli doświadczenia kandydatów i kandydatek 2023